What is Mystery Shopping?
Mystery Shopping is designed to help maintain and improve customer service standards and identify training requirements among staff. Mystery Shopping and Market Research are very useful tools for the measurement and improvement of service standards and provision of customer feedback. All of which makes your company better placed to take on the competition, increasing both profitability and customer retention through increased customer service, awareness and perception.
Shopper Anonymous work closely with our customers to learn and understand their business in order for us to be able to maximise the benefits of Mystery Shopping and Market Research campaigns. We ensure that the correct solution for your needs is scoped, designed and then implemented within the specified timescales and budgets.
The Shopper Anonymous system has been designed, not only to provide an insight into customer perceptions of individual outlets, but also to report the findings with empathy to management and staff.
Extensive quality control measures are in place and consistency in scoring and validity of visits are guaranteed through the use of small teams of well trained shoppers.
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